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Transit advertising reaches more people, per dollar, than any other medium. Let the WRTA distribute your client’s or business’ message to the entire city of Worcester and its twelve surrounding communities. There are over 500,000 people in the WRTA's service delivery area, and approximately 180,000 in Worcester alone. Our buses carry, on an average weekday, more than 14,000 people per day.
Surveys of our passengers indicate that:
 57% use the WRTA 5 times a week or more
53% use the WRTA to travel to work
17% use the WRTA to travel to school
30% use the WRTA to get to medical appointments, shopping etc.
The WRTA has 46 buses in our fleet, 35-footers and 40-footers and 50 vans.
Advertising Rates -
All rates listed are per unit, per month. Rates are for Ad Space ONLY. The Advertiser is responsible for production costs. |
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Contract Length |
| Ad Option |
Size |
1-5 months |
6-11 months |
12 months |
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| Bus Wrap |
n/a |
$1800 |
$1600 |
$1400 |
| King |
144"x30" |
$250 |
$240 |
$220 |
| Queen |
108"x30" |
$240 |
$220 |
$200 |
| Tail |
48"x16" |
$220 |
$210 |
$190 |
| Princess |
36"x36" |
$150 |
$140 |
$130 |
| Interior Signs |
28"x11" |
$30 |
$25 |
$20 |
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Non-profit organizations enjoy a 5.00% discount off advertised rates. The WRTA cannot extend discounts to advertising agencies.
Wrapped Buses and Vans
Instantly identify your company as a local leader.
Demand visual attention.
Reach Worcester and Worcester area professionals, commuters, residents
and business owners.
35’ and 40’ buses are available to wrap.
Each bus travels a different route each day.
All areas can be wrapped except the windows.
Contracts can run from 1 month to 2-3 years.
Production Specifications
Prices vary depending on the vendor the advertiser selects. Production is the responsibility of the advertiser. The WRTA cannot accept any tobacco, alcohol, political or religious ads.
For further information, please call (508)-791-2389 x3008.
Paratransit Van Advertising
New! Van advertising on the WRTA's paratransit vehicles is now available.
Click here for more information.
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